Norovirus cases are increasing, with a 57% rise in hospital admissions due to the illness reported last week. Data from the NHS shows that an average of 567 hospital beds were occupied daily by individuals experiencing symptoms of diarrhoea and vomiting. Although still lower than the previous winter’s peak, the sudden surge in cases within a week has raised concerns about a potential norovirus outbreak. The return of children to school and increased indoor interactions following the Christmas holidays may be contributing to the virus’s spread.
According to the UK Health Security Agency (UKHSA), surveillance labs have recorded a 47% increase in norovirus infections in the general population during the first two weeks of 2026. Elderly individuals, who are more susceptible, have shown the highest infection rates. Additionally, outbreaks of norovirus in hospitals have been documented.
Google Trends have indicated a significant spike, with a 5,500% increase in searches related to “how to recognize norovirus” in the past week.
Jason Murphy, the head pharmacist at Chemist4U, highlighted the ease of norovirus transmission, emphasizing the virus’s resilience on surfaces and its ability to cause illness with minimal exposure. As cases continue to climb, he stressed the importance of implementing targeted measures beyond basic hygiene to safeguard against infection. Murphy also emphasized the persistent nature of norovirus and its high transmissibility.
Offering advice on managing norovirus, Murphy suggested focusing on preventing its spread and supporting the body during the illness. While there is no direct cure for the virus, he recommended strategies to alleviate symptoms and reduce potential complications like dehydration.
Chemist4U shared the following recommendations and recovery guidance for dealing with norovirus symptoms:
– If diarrhoea persists for over seven days or vomiting lasts more than two days, contacting NHS 111 is advised.