Lidl has recently introduced a new self-scanning feature on its loyalty app, aiming to streamline the checkout process for customers. This update enables shoppers to scan items using their mobile phones before finalizing their purchases at the cashier. The feature underwent a trial run in four stores earlier this year with a broader rollout anticipated for the coming year.
In a strategic move, Lidl has applied for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, emphasized the significance of integrating payment functionalities into the Lidl Plus app, highlighting the company’s commitment to enhancing the digital shopping experience for its customers.
The competition in the supermarket industry continues to heat up as Lidl secures the title of the cheapest supermarket, surpassing Aldi for the second time in recent months. According to Which?, a shopping list of 70 items at Lidl averaged £120.46 in October, slightly lower for Lidl Plus members at £120.38, while the same items at Aldi cost an average of £121. Aldi has held the cheapest supermarket title 22 times in the last 24 months, based on the analysis by Which?. The comparison encompassed both branded and own-brand products like Birds Eye Peas, Hovis bread, milk, and butter.
For Tesco shoppers, the total bill came to £134.89 in the previous month, or £133.38 with a Clubcard, whereas Sainsbury’s customers would have paid £139.68, or £136.79 with a Nectar card. Which? conducts price comparisons for a wider list of 187 items, excluding Aldi and Lidl due to their smaller product ranges compared to other supermarkets.