In a record-breaking feat, 114 pubs and breweries across the UK simultaneously poured 114 draught pints in just 10 seconds, earning themselves a Guinness World Record title. Football legend Gareth Bale, who once graced the fields for Wales and Real Madrid, led the celebrations as the team of publicans and brewers achieved the world’s largest simultaneous pint pour.
The event marked a significant milestone: the installation of Heineken 0.0’s 1,000th tap – more than any other 0.0% beer brand in the UK. This achievement is a crucial step in Heineken’s mission to destigmatise alcohol-free beer and make it more accessible to everyone, while also demonstrating their continued support for British pubs.
This comes after a study involving over 11,800 adults revealed that 21% have tried to hide their consumption of a low-alcohol beverage or had to explain why they chose it over a ‘proper’ drink. The study also discovered that over a third would only opt for non-alcoholic versions of alcoholic beverages if their friends did the same.
Bale, who also owns the Elevens Bar & Grill in Cardiff, said: “As a bar owner it’s fantastic to see 0.0% beer taps becoming the norm, taking their rightful place on the bar alongside all the other beer taps. It means people can walk into their local and have the chance to enjoy a proper pint, whether it contains alcohol or not.”
“I was delighted to see so many pubs taking part in setting this world record,” he said, adding, “It represents a great show of support for pubs and in giving the public what they want.”
A rigorous online adjudication process saw pubs across the country participating in Heineken’s Big Pour via a mass video call, pulling their pints in perfect sync under the watchful eyes of a Guinness World Records adjudicator.
All participants are now proud holders of the Guinness World Records title for the most people pulling a pint online simultaneously.
Lawson Mountstevens, for Star Pubs, Heineken UK, said: “Part of the ritual of going to the pub is watching your pint being freshly poured from the tap – the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip.
“This draught experience is central to pub culture, and for non-alcoholic beer to become truly mainstream, it needs to be part of that experience-poured from the tap like any other pint.
“That’s why we’re committed to rolling out 0.0 on draught in pubs, because everyone deserves a proper pint, with or without alcohol.”
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