A major UK retailer and supermarket M&S has urgently recalled one of its baby products due to a major safety issue. M&S has pulled three of its baby coats, which were for children aged 0 to six months, as they present a “risk of suffocation”.
According to the release, the coats have been recalled as they do not meet the requirements of the General Product Safety Regulations 2005. This is because they have a hood.
The product notice explains: “The product presents a risk of suffocation because it includes a hood and is available in sizes suitable for babies (aged 0-3 months and 3-6 months). If a baby is placed inside a hooded product and left unattended, the baby’s natural movement may cause the hood to cover the head and face. This may lead to suffocation.”
The waterproof coats – which were sold on the retailer’s website M&S.com and in its physical clothing & home stores – cost £24 and have been on sale since January 9, 2025. The coats recalled are in the sizes zero to three months, and three to six months, are all pale pink, and have the following batch and product codes:
M&S has urged parents who have purchased the product to stop using the coat and return it to their local store for a full refund. Shoppers will not need a receipt to get the refund.
Parents can find further information on the recall notice on the M&S recall page here, and if parents have any questions about the recall notice, they should contact M&S customer services on 0333 014 8555.
In a statement on the notice, M&S said: “We have identified a potential safety issue with the above 3 baby coats in the specified sizes only. As these don’t meet our strict specifications, we’ve taken the precaution of recalling the above specified sizes and request you return them to us immediately via Clothing & Home stores or Customer Services for a full refund. The product was sold on M&S.com, and in Clothing & Home stores. We are very sorry for any inconvenience caused.”
Products can be recalled for a range of different reasons including safety – if a product displays risks for the customer – or quality – when the product isn’t working as it should be.
The Food Standards Agency is in charge of issuing alerts when there is a problem with a food product. The product can either be “withdrawn” which is where is it taken off the shelves or “recalled” which is when customers are asked to return it.
Food products need to be recalled if they are found to have been contaminated with pathogens that could cause food poisoning, or if plastic or metal has been found in the product due to manufacturing faults.
Food items also need to be recalled if any allergen information is missing or incorrect. The Office for Product Safety and Standards (OPSS) is responsible for everything else which does not fall into food, medicines, and vehicles. This is the UK’s national product regulator, within the Department for Business and Trade (DBT).
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