A UNESCO World Heritage Site in Alberta has experienced a surge in interest following a mention on a popular American TV show, with hopes of a busy summer season ahead. Head-Smashed-In Buffalo Jump was featured in a recent episode of the award-winning medical drama series, “The Pitt.” The character, Dr. Michael (Robby) Robinavitch, played by Noah Wyle, expresses his intention to visit the landmark located in the foothills of the Canadian Rocky Mountains.
The buffalo jump, situated approximately 150 kilometers south of Calgary, was historically used by Indigenous communities to guide bison herds over an 11-meter-high cliff for hunting purposes. The interpretive center, integrated into the sandstone cliff with cascading floors, delves into Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a cliff-top trail.
Quinton Crow Shoe, the head of marketing at Head-Smashed-In Buffalo Jump, mentioned that the TV show mention has sparked curiosity among visitors, prompting them to venture off the usual path. The increased interest has been evident in heightened social media and email interactions. Crow Shoe expressed gratitude for the exposure generated by the show, anticipating a potential rise in visitation and tours during the peak season from May to September.
The site, designated as a World Heritage Site in 1981, typically attracts around 60,000 visitors annually. Crow Shoe emphasized the enduring buzz surrounding the buffalo jump and the potential for a rise in attendance, aided by promotions like discounts through the national Canada Strong Pass. Additionally, Head-Smashed-In forms part of a network of attractions in southern Alberta, including Writing-on-Stone Provincial Park and Waterton Lakes National Park, encouraging visitors to explore the region comprehensively.
Travel Alberta leveraged the TV show’s mention by releasing a promotional video featuring the characters against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, highlighting the global impact of Alberta’s historical and cultural landmarks. The collaborative efforts aim to sustain interest in the region and its attractions among diverse audiences.