In a Tesco supermarket in Kent, a shopper was surprised to see a back-to-school display filled with boxes of alcohol. Amanda Wilkie, a 49-year-old mother of two, noticed popular alcohol brands like Madri, Fosters, Corona, and Guinness placed under a sign that said “Back to school ready.”
The back-to-school season can be a busy time for parents with tasks like school uniform shopping, shoe fitting, and stocking up on stationary. Amanda remarked that she found the display amusing and wondered if it was intended for kids or parents.
Reflecting on her own experiences, Amanda empathized with parents who may need a drink after the summer holidays, mentioning the challenges of entertaining kids for six weeks. Despite her children being grown up, she vividly remembered the stress of back-to-school shopping and the relief of having the kids home for the holidays.
Tesco clarified that the digital banner was actually promoting laundry products as part of their Back to School campaign, and the placement of the banner over alcohol was unintentional. The supermarket apologized for the error and removed the display.
This incident is not the first time Tesco has mistakenly placed alcohol under a “back to school” banner. In a previous instance in 2013, a similar error was made in a Swansea store. Tesco explained that the photo was taken during a restocking process.
Earlier this year, Tesco announced its commitment to maintaining 2024 prices for school uniforms sold the previous year. The supermarket highlighted affordable prices starting at £3 for a pack of two polo shirts and all stationary items priced under £5. Additionally, Tesco introduced online availability for uniforms, backpacks, stationary, lunchboxes, and accessories to provide convenience for customers.
A survey by Pod, the EV charging provider, revealed that 63% of parents find the return to school in September to be the most stressful time of the year. Common challenges include forgetting lunchboxes, taking the child’s bag back home, and running out of fuel before the school run.
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