A recent survey suggests that young individuals are spending more than £6,500 annually on extravagant beauty and wellness trends.
Traditionally, skincare advice revolved around basic routines like cleansing, toning, moisturizing, staying hydrated, and regular exercise. However, the current social media-driven era demands more sophisticated approaches.
Trends such as salmon sperm facials, collagen supplements, weight loss injections, and mushroom powders have gained popularity. The survey reveals that British women now spend an average of £554 per month on enhancing their appearance and well-being.
Men are also investing in wellness products, with an average expenditure of £431, despite 94% of surveyed Brits acknowledging the importance of simplifying health and wellness routines.
Among the 2,000 participants, nearly half reported following a regular self-care regimen, with a significant portion using collagen for skin enhancement and multivitamins for overall health. However, more than half of those under 40 feel overwhelmed by the pace of modern beauty and wellness trends, leading to overspending on anti-aging and well-being products.
Collagen supplements and probiotic skincare are the most purchased products in recent years, with a notable percentage expressing disappointment with trendy wellness items that failed to deliver promised benefits.
The survey highlights that many individuals reminisce about simpler health practices followed by older generations, emphasizing basics like good sleep, hydration, and fresh air. The majority agree that reconnecting with nature, including spending time outdoors and consuming herbal teas, can significantly contribute to physical and mental well-being.
According to Eleonora Zoani, Senior Herbal Blending Manager at Pukka, the current trend of complex wellness routines has created overwhelm for many individuals, diverting from the straightforward approach to well-being prevalent in the past. Advocating a return to nature and embracing herbal remedies like herbal teas can offer a more accessible path to feeling good mentally and physically.
The top 15 products that young Brits are investing in include collagen supplements, probiotic skincare, hyaluronic acid serums, gut health supplements, ice rollers, vitamin supplements, hair regrowth products, muscle-building powders, sleep aids, chemical peels, weight loss injections, fillers, and various mushroom extracts.