Sky has announced a significant change in how TV viewing will evolve, potentially marking a shift away from traditional satellite dishes. The company has ceased selling its Sky Q set-top box online and is now promoting Sky Stream or Sky Glass TVs to new customers instead.
The company’s statement indicates the move away from Sky Q, emphasizing the availability of Sky Stream as a more cost-effective option. Customers seeking to purchase Sky Q online will be redirected to consider the cheaper Stream box starting at £15 per month.
The transition to Sky Stream and Sky Glass is driven by their delivery of live and on-demand content over the internet, eliminating the need for a satellite signal. These options offer quick setup, do not require professional installation, and receive frequent updates and feature enhancements.
Sky’s decision to focus on streaming-based products reflects the changing preferences of consumers, with more new customers opting for internet-based TV solutions over traditional satellite services. Despite this shift, existing Sky Q users can still enjoy their service, as the update only impacts online orders, while the product remains available for purchase through direct contact with Sky or in retail stores.
While Sky Q remains a popular choice for many households, the company’s emphasis on streaming products like Sky Stream and Sky Glass underscores the accelerating trend towards a streaming-centric future.