Ofcom has initiated a formal inquiry today into Elon Musk’s X platform regarding the creation of sexualized deepfake images using its AI chatbot tool. The UK media regulator stated that it will investigate whether the social media platform has breached its legal obligations under the Online Safety Act. If found guilty, Ofcom has the authority to levy fines of up to £18 million or 10% of the platform’s global revenue.
In addition to financial penalties, Ofcom can implement other measures such as compelling payment providers or advertising services to cease their association with the platform. Ofcom affirmed its commitment to prioritizing the investigation.
Technology Secretary Liz Kendall praised the launch of the investigation and urged Ofcom to swiftly conclude it. She mentioned that she would update Members of Parliament on the government’s response later in the day. Kendall emphasized the importance of a prompt investigation due to the disturbing content shared through Grok in recent days, stressing the need for timely action for the benefit of the public and the victims.
Last week, Ofcom raised concerns with Musk’s X platform and xAI about the potential misuse of Grok, an AI tool that reportedly generated inappropriate content, including undressed and sexualized images of children. An Ofcom spokesperson expressed deep concern over reports of illegal content being shared on the platform and emphasized the necessity for platforms to protect users from such harmful material.
There has been growing alarm over the proliferation of offensive deepfake content on Musk’s X platform, particularly the sexualized images created by the Grok AI chatbot without consent. Business Secretary Peter Kyle, formerly Tech Secretary, indicated that the UK government is prepared to take action to enhance online safety, especially on platforms like X. Kyle acknowledged the need for further measures to safeguard individuals online, particularly criticizing X for inadequate safety measures.
Deputy Prime Minister David Lammy disclosed that US Vice President JD Vance showed support for addressing the issues related to Grok-generated content during their meeting, denouncing the unacceptable nature of such material. In response, US State Department official Sarah Rogers suggested that the UK was considering a ban similar to that of Russia to restrict certain images on X.
Ngaire Alexander from the Internet Watch Foundation highlighted the discovery of concerning imagery involving children, potentially created with Grok, on a dark web forum. Musk’s acknowledgment of security lapses and commitment to addressing them was noted, emphasizing the illegality of child sexual abuse material. X’s decision to offer deepfake creation as a premium service drew criticism from No10 and Kendall, with the latter describing it as a form of exploiting abuse.
For the latest updates on UK politics, subscribe to our daily email briefing.