Sky currently provides various options for streaming TV, such as its comprehensive Glass TV and compact Stream box that can be connected to any existing television. Offering access to a wide range of premium channels and personalized recommendations, Sky’s offerings are highly competitive. However, a new contender is set to enter the scene, potentially posing a significant challenge to Sky’s dominance.
Freely, introduced last year, allows households in the UK to stream live TV for free through new TVs equipped with this service. By simply connecting to the internet, these televisions offer live channel access via broadband instead of requiring an aerial connection.
While this streaming method previously necessitated purchasing a new TV, a change is on the horizon. Freely, owned by the same team behind Freeview, has revealed plans to launch a new set-top box that will enable users to access its platform on any existing TVs in UK homes, directly competing with Sky’s Stream box.
Manufactured by Netgem, the device is slated for release later this year and will provide full access to over 40 live channels without the need for an aerial connection. The Freely box will include features like a complete TV guide, a Mini Guide displaying current and upcoming programs, recommendations for viewing content, live TV pause functionality, and a seven-day rewind and forward feature for accessing previously aired shows.
Moreover, Freely promises regular automatic updates to enhance features, channels, and content continuously. Unlike Sky, after the initial purchase of the device, all content will be free to watch, eliminating the need for subscription fees.
In response to the development, Jonathan Thompson, CEO of Everyone TV, stated, “Freely was designed to make free TV accessible to everyone. Expanding to ‘plug-in and stream’ devices is a crucial and logical progression to ensure more households can enjoy the complete Freely experience without requiring a TV upgrade or paid subscription.”
Sylvain Thevenot, Managing Director of Netgem U.K., added, “Netgem is excited to introduce the first Freely streaming device to the market in collaboration with Everyone TV. This innovation represents a game-changer for viewers seeking a streamlined TV and entertainment experience delivered over Wi-Fi. The integration of Freely with Netgem’s entertainment service positions this streaming device as the ideal choice for all households, providing an affordable solution to revive all TV sets.”