After a surge in pre-orders, the latest range of Apple’s smartphones, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, are now officially on sale in the UK. For those considering an upgrade, it’s essential to understand the various benefits offered with the deals available. We’ve compiled a list of these promotions to help you make an informed decision before making a purchase.
Curated by our team of tech experts who delve into everything from Apple’s product launches to Samsung’s latest Galaxy S25 release and Google’s Pixel 10 launch, there is a wide array of options to choose from. Leading retailers such as giffgaff, Sky, EE, Three, Vodafone, and Mobiles.co.uk have presented their diverse pricing plans to cater to different preferences.
For instance, mobiles.co.uk stands out for offering complimentary AirPods to buyers of the iPhone 17. Similarly, Sky is enticing customers by including the latest AirPods Pro 3 for an additional £7 per month for those purchasing any of the new iPhone 17 models.
When considering affordability, giffgaff offers the 256GB iPhone 17 Pro at £47.06 per month, a more cost-effective option compared to Sky’s £54 monthly installment for the same model. Additionally, trade-in deals are available, where customers can significantly reduce the price by exchanging their old devices when making a purchase.
Various network providers like Vodafone, Three, and O2 are also offering competitive prices, although the rates may vary. Below, we’ve outlined some of the top deals spotted for individuals interested in acquiring Apple’s latest flagship smartphones.
Giffgaff is currently accepting orders for the Apple iPhone 17, featuring notable offers such as the iPhone 17 256GB with an unlimited plan priced at £38.17 per month. On the other hand, Mobiles.co.uk, known for its budget-friendly contracts, is including free Apple AirPods 4 with purchases of the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
While these contract prices may be slightly higher compared to other retailers, customers can enjoy a generous 100GB data allowance, along with unlimited calls and texts. Each plan also includes the complimentary AirPods bundled with the smartphone.
However, it’s important to note that the stock is slated to start shipping in October, with the exact delivery dates varying based on the model chosen. Here is a selection of contracts eligible for the free Apple AirPods 4:
Tech enthusiasts can secure a pair of Apple AirPods 4 at no extra cost by pre-ordering the iPhone 17, iPhone 17 Pro, or iPhone 17 Pro Max, offering the standard model without Active Noise Cancelling technology.
Vodafone’s lucrative trade-in deal, initially available during the pre-order phase, has now extended to the current purchasing offers. Customers can receive substantial discounts on the new models by trading in older devices, with potential savings of up to £552 for those trading in an iPhone 16 Pro Max.
Vodafone’s pricing is competitive compared to rival offerings from Three Mobile, which also provides significant trade-in discounts. O2 is also part of the promotion, offering up to £100 off for customers looking to trade in their old devices.
Sky Mobile is enticing buyers with the iPhone 17 starting from £25 per month, with no upfront costs. Customers can select their desired data plan from as low as £1 per month for 1GB up to £20 per month for 50GB. Additionally, customers can opt for a plan with unlimited data for just £19 per month, making it an attractive deal for those seeking affordable data packages.
This reduced pricing for the AirPods Pro 3, down to £7 per month from the standard retail price of £219, makes it a highly appealing offer, especially for those interested in the iPhone 17.
Upon purchasing the iPhone 17 or any of the new iPhone models, Sky Mobile is providing the AirPods Pro 3 for an additional £7 per month. This offer is exclusively available to customers purchasing a new device.
All mobile contract plans come with unlimited calls and texts, and any unused data rolls over for future use. Customers also have the flexibility to switch to a new phone after 31 days or from 24 months without any additional charges, as promised by Sky Mobile.
Another noteworthy deal is a data contract from Vodafone, which can be obtained through retailer Mobiles.co.uk for a better data package offer. Notably, tech writer Christopher Harper highlights a Vodafone deal on a 24-month contract priced at £59 per month with a £25 upfront cost, offering a substantial data allowance for internet browsing on the go.
For additional details on the product launch, customers can refer to Apple’s official highlights.