The most sought-after toys for the upcoming Christmas season have been revealed, with Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels making the top list. Industry experts and toy retailers anticipate these products to be the best sellers for the 2025 DreamToys list. The Peppa Pig Oinks & Snuggles Evie Doll, featuring over 20 interactive sounds and accessories like a playmat, bottle, dummy, bib, and blanket, is expected to be a hit.
Another popular choice is the Jurassic World Primal Hatch T.Rex, allowing kids to experience owning their own dinosaur by hatching it from an egg and caring for it. Wicked For Good Singing Dolls are also expected to see high sales due to the upcoming release of the franchise’s final movie this month.
Celebrating its 75th anniversary, Formula 1 is represented on the list with Lego’s Speed Champions F1 Racing Cars and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, as well as the Monster Jam Smash & Bash Grave Digger RC. Additionally, collectibles like Dress to Impress Mystery Model Dolls, Mini Brands Fill the Fridge Playset, and Pokemon are popular choices.
Building sets, particularly Lego products, continue to be in demand, with options like Speed Champions F1 Racing Cars and the One Piece the Going Merry Pirate Ship. The UK toy market, valued at £3.9 billion, is expected to generate 23% of its total annual sales during the Christmas period.
Parents are increasing their spending on children’s gifts by 12% year on year, marking the fourth consecutive year of growth, as reported by market intelligence company The Insights Family. Paul Reader, chairman of the DreamToys selection panel at the Toy Retailers Association, expressed excitement over this year’s selection, emphasizing the variety of toys that encourage creativity and imagination.
Melissa Symonds, executive director of UK toys at Circana, highlighted the positive growth in the toy market after a soft market period, providing a promising outlook for toy manufacturers and retailers as they approach the crucial holiday season.